* Mathematical accuracy not guaranteed.
The other angle that we're exploring (massive thanks to the Quality Beast crew here!) is getting in touch with retailers to get Necrotic Gnome books beyond RPGNow and into shops. This is a big -- and super exciting -- step for me!
All in all, this year is about building things up ready for the next stage: the production of the deluxe B/X Essentials editions, and the Dolmenwood Campaign Book.
To that end, we're looking not only to future products, but also to the current offerings of Necrotic Gnome. As things stand right now, all physical books that we have on sale are produced as print-on-demand (via Lightning Source, via RPGNow). While this model has been a great way to get things going, its limitations are now becoming clear. A couple of examples:
- Some books have specific physical requirements that are extremely costly via print-on-demand. An example of this is the B/X Essentials books, which I designed to be staple-bound. Unfortunately, this entails using the premium printing process of Lightning Source, which increases the manufacturing costs immensely.
- Such high manufacturing costs, in turn are an impediment to selling to retailers at a fair discount. The only way to do this currently would be for Necrotic Gnome to sell books to retailers at a significant loss, which is clearly not a sustainable business model!
In the meantime, I'll be adjusting the prices of our books at RPGNow to reflect a more realistic business model. A couple of changes:
- Some books will go up a little bit (like $1). This is to reflect recent increases in Lightning Source's printing costs. The prices of print-on-demand fluctuate a lot, and tend to increase in jumps, and of course without warning. (This is another good reason to move away from this model, to a more predictable one.)
- The premium printed books will, unfortunately, see larger price increases. The reason for this is, as explained above, the outrageous production costs of these books via print-on-demand services (things are even worse at Lulu!). Until now, I've been making very little profit from sales of these books, which is something that I didn't mind doing as a hobbyist, but that doesn't make any sense from the perspective of developing a sustainable business. Basically, I'm going to start pricing the premium printed editions of books at premium prices that reflect the costs involved. (Makes some sort of sense, eh?)
Talking about prices (especially increasing them!) and business models feels a little gauche, honestly, but I want to be transparent about what's going on, the reasons behind it, and what we're aiming towards. Thank you all for your support and understanding in this matter! If you have any questions or advice on any of this, please feel free to contact me.